Mother Birthday Gift - Clothing

 Denim as a Fashion Statement

Yet, its unrivalled success saw a huge dip at the end of the 20th century. It began in Europe in 1998, and hit India in the beginning of the 21st century. The two-three years that denim went through its lowest phase in its 200-year history shocked everyone. Ever since, it has seen a renaissance. And that renaissance, has come from its new super-premium segment.

Denim in its new avatar has returned as a fashion product, as compared to the comfort platform. To see the most cutting-edge fashion buyers totting designer jeans at high society fashion events is a common wrist blood pressure monitor Currently, there is no other fabric that is as versatile. This has also led to heritage brands such as Lee, and new entrants like Tuscan Verve, tying up with couture designers such as Ritu Beri (Lee) and Rocky S and Suneet Varma (Tuscan Verve) to launch limited edition, high-end, high-fashion products.

This follows on the heels of international trends, where the super-premium segment, though forming a small percentage, is growing fast and lending the jeans a totally new edge. From Gucci (the most expensive jeans in the world, according to a Forbes survey) at over US$ 3,000, to birthday gift for mother for All Mankind, Citizens of Humanity, True Religion and Hudson, to nearly every fashion and luxury retail house in Europe and the US, premium jeans and also the super-premium segment are what are raking in the moolah. A presence in the premium segment has become crucial, definitely in terms of brand positioning.

Which is why Levi's, while wooing the masses at Wal-Mart and Target with its Signature brand, is now looking at the top end of the pyramid with a 2006 launch birthday gift for mother Andy Warhol Factory X collection. There has been a huge resurgence of jeans, especially in the high-end, in haute couture jeans, where the consumer is looking for very refined detailing.

“Jeans express a lifestyle which offers you choices for different situations, it is more about smart casuals or urban well-wear."

Both the fashion and the mass market in the US$14-billion jeans industry are driven by women today. The woman consumer has been driving the growth of premium jeans wear. This has particularly accelerated wrist blood pressure monitor the advent of the 'low-waisted jeans'. Just when you thought that if the jeans went any lower they would fall off the butt, the front further goes down by half a centimeter! International brands like Seven have, through a sexy fit proposition, exploded the premium women's jeans market.